Our work

At Flywheel, we work alongside content creators and influencers to help them build equity in their brands, expand their reach on a global scale, turn their ideas into ventures that matter, and transform their intellectual property into thriving franchises.

Whether it’s developing products, licensing their brand, collaborating with top-tier companies, developing live experiences, or distributing their content, we’re committed to empowering creators to unlock their full potential and build sustainable businesses and IP.

Flywheel was founded by Eyal Baumel, an entrepreneur and talent manager working with creators such as MrBeast, Like Nastya, Rebecca Zamolo, and Jordan & Salish Matter. Prior to establishing Flywheel, he served as CEO of Yoola, one of the world's largest YouTube networks, managing over 3,000 channels and generating 10+ billion monthly views.
In 2022, Business Insider recognized Baumel as one of the top 22 talent managers and agents helping YouTube stars diversify their digital brands into products, events, and traditional media.